Presentation by Ninel Seniuk at the 8th International Business Conference

On April 9, Associate Professor of the School of International Affairs at the Higher School of Economics Ninel Seniuk made a presentation “Matrix Approach to Modeling Foreign Direct Investment” at the 8th International Business Conference held by the Henley Business School in conjunction with the University of Reading (UK) on the topic “Modern problems in international business. Inequality, geography and global value chains”.

In her report “Matrix Approach to Foreign Direct Investment Modeling”, Ninel Seniuk, taking the eclectic model of John Dunning as a starting point, proposed her universal matrix approach to the analysis of foreign direct investment (3x3 matrix). The use of such a matrix approach opens up broad prospects for a unified digital identification of any international business entities, from high-tech start-ups and representatives of small and medium-sized innovative businesses to digital modeling of investment interaction between them. In addition, the 3x3 matrix allows the use of artificial intelligence in the design, investment and management of innovative global value chains based on their own technological innovations.

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