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Regular version of the site
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Contacts

17 Malaya Ordynka, building 1, room 408

Phone: +7(495)772-95-90*15599

email: irs@hse.ru

Administration
School Head Olga V. Volosyuk
Deputy Head Evgeny Kanaev
Manager Inna Kim
Assistant Murad Sadygzade
Coordinator of student project activities, Senior Lecturer Elmira Imamkulieva

Project «Student International Russian-Czech scientific and applied project onMarketing Management of International Trade: the entry of a Russian company into the Czech market (case study)

About the project

Collaborative scientific-applied research in Russian-Czech student mixed groups «Student International Russian-Czech scientific and applied project on Marketing Management of International Trade: the entry of a Russian company into the Czech market (case study), is being implemented for the first time in 2020/2021 academic year by the School of International Regional Studies of the Faculty of World Economy and International AffairsNational Research University Higher School of Economics (Russian Federation) in cooperation with the University of Finance and Administration (Czech Republic).

    The project brings together students of the Higher School of Economics and the University of Finance and Administration to develop a project solution related to the entry of a Russian company into the Czech market and, in turn, companies of foreign students from the University of Finance and Administration into the Russian market. This format allows students not only to develop multilaterally, gain experience in writing scientific and applied texts, but also helps to establish contacts with international colleagues.

    Students will have to solve all the issues of entering a new market with the selected product from a marketing point of view (SWOT analysis, describe the competitive advantages of the product, distribution and communication, evaluate costs and resources, assess risks, evaluate brand promotion issues, and etc).

    The originality of the project is that students from the Higher School of Economics and the University of Finance and Administration will help each other to understand better the real key characteristics of the market in different countries, trade barriers and conditions for the distribution of the product chosen for promotion.

    The aim of the project is to develop scientific and applied skills in the field of Marketing Management of International Trade on the example of foreign countries and EU member states, to train the project participants for international business and international trade from the marketing point of view.    Within the framework of the project, participants will attend a unique course of lectures from Professor of the University of Finance and Administration Peter Stuchlik (Czech Republic); conduct a comprehensive study on Marketing Management of International Trade in international mixed groups; make a presentation on the results of the project.

University of Finance and Administration

  • Stability: in the market of education since 1999

  • Good quality: one of three private universities

  • Wide selection of study programmes: economic, legal and administrative programmes

  • Regional representation: study centers in Prague, Most and Karlovy Vary

Schedule and topics of lectures and practical classes:

Feb 11th

Explanation of the whole work, work teams creation, choosing of a company and a product, conditions for cooperation.

Feb 25th

Environments and trade barriers.

March 11th

Distribution, logistic, and the trade risks.

March 25th

Pricing, pricing strategies, and sell methods.

April 8th

support, HR, and agreements.

April 22nd

Communications, and the costs.

May-June 2021

Presentation – examination.

Supervisors

HSE University

Vera Vishnyakova

Academic supervisor

School Head, Associate Professor, Faculty of World Economy and International Affairs, School of International Regional Studies
Irina Strelnikova

Project supervisor

Research fellow, PhD in Law, associate professor, Faculty of World Economy and International Affairs, School of International Regional Studies

University of Finance and Administration

Nadezda Petru

Academic supervisor

PhD, Head of the Department of Economics and Managment
Peter Stuchlik

Project supervisor

Doctor of Engineering
Professor at Department of Business Management