School of International Regional Studies

Publications

• Book

  Proroković D., Popović R., Vankovska B. et al.

  150 YEARS SINCE THE HERZEGOVINA UPRISING: impact on regional security and European geopolitics

  INTERNATIONAL Academic Conference 150 years since the Herzegovina Uprising:impact on regional security and European geopolitics (2025 ; Beograd) Conference Proceedings / International Academic Conference 150 years since the Herzegovina Uprising: impact on regional security and European geopolitics, June 10-11, 2025 [Belgrade] = Dušan Proroković, Draga Mastilović (Eds.). - Belgrade : Institute of International Politics and Economics, 2025 (Belgrade : DonatGraf). - 256 str. ; 24 cm

  Beograd: Institute of International Politics and Economics, 2025.

• Article

  Shaposhnikov S., Nath S.

  Business Expansion Strategy Development for San Ruskindo’s in South Asian Tourism Markets

  In this study, an international expansion strategy is developed surrounding San Ruskindo which is a business-to-business (B2B) travel agency established between Indonesia and Russia and the aim of diversifying the market base and solving the issue of underutilization of its capacity. The firm is also vulnerable to market concentration risks as it currently relies on the outbound tourism in Indonesia and therefore restricted growth opportunities. In its turn, the study explores the possibility and strategic appropriateness of entering the South Asian tourism markets. The study adopted a qualitative, project-based research design based on an Evidence-Based Management (EBM) approach and uses secondary data sources in the form of industry reports, tourism statistics, policy reports. Five target markets, namely India, Bangladesh, Sri Lanka, Maldives, and Pakistan are analyzed with the help of a complex of strategic analytical tools: SWOT analysis, PESTEL analysis, and a comparative market ranking system. Results indicate that South Asia is an important market with a significant opportunity due to the growing income of the middle-class, the growing demand of outbound travel, and the digitalization of tourism services. Nonetheless, market heterogeneity requires discriminating and dynamic strategy of entry. The research provides the focus on India and Bangladesh as the countries of priority, which are backed with the potential of high demand and the prospects of partnering. It is suggested to implement a phased internationalization strategy, which would focus on B2B partnerships, culturally-specific travel packages, and digital marketing integration. The research contributes to the literature on international business and tourism by providing a context-specific strategic framework for B2B tourism expansion in emerging markets, while offering actionable insights for practitioners seeking market diversification.

  ACADEMIA International Journal for Social Sciences. 2026. Vol. 5. No. 3. P. 287-302.

• Book chapter

  Singh A.

  Money as a Cultural tool in the Indian Subcontinent: Trade in Ancient and Medieval India

  In bk.: Деньги в Южной Азии: экономика, (гео)политика, социум, культура. IOS RAS, 2025.

• Working paper

  Shein S., Ryzhkin E.

  Towards A Common Vision? Populist Radical Right Parties’ Positions On The Eu Common Foreign And Security Policy Towards Russia

  The growth of populism in the EU member states, as a large-scale internal challenge to the European integration project, has a projection on foreign policy of both national states and the European Union. The EU foreign policy, towards Russia, is the area where the deviation of populist programs and strategies from the positions of the mainstream is most clearly manifested. In this regard, it is necessary to determine the foreign policy orientations of the populist radical right parties of the EU member states regarding the EU foreign policy, towards Russia, and opportunities for their synchronization. The main conclusion of this research is that populist foreign policy orientations highlight the internal heterogeneity of the populist phenomenon. Populism in power and in opposition does not have the capacity to change the EU's foreign policy towards Russia. The nature of populism as an ideology, the instrumental use by right populists of the “theme of Russia” for “internal consumption”, and their mainstreaming in power are a significant barrier to the real challenge of the EU policy towards Russia

  Political Science. PS. Высшая школа экономики, 2022. No. 89.